I saw some Grapples in the grocery store the other day. I’ve seen them many times before, but now I get to critique!
Thinking back to Lec 02 and accompanying readings, I’m not quite sure where along the spectrum of these marketing opportunities this one falls under:
- offer modification
- offer innovation
- total innovation
One of the touted benefits for moms – they’re targeting the right people, here! – is the fully-retained nutritional value of the fruit. Grapples are fun, tasty ways to get kids to eat their fruit.
An additional incentive: you can even order these online!
